After several months spent in the planning stages, Harley-Davidson and UK-based design firm Heatherwick Studio officially unveiled its plans to create The Hub. According to the plans, it will be a massive community park project that will sit directly adjacent to the MoCo’s Juneau Avenue headquarters in Milwaukee.
In December, 2022, the OEM had already busied itself obtaining approval of a certified survey map of two former employee parking lots located directly south of Harley HQ. That was our first inkling that changes might be coming to the area in light of Harley’s ongoing work-from-home policy for many employees. So, when the wraps finally came off on the overall design for The Hub, it was more a case of filling in the details, rather than a complete surprise.
