As an industry, we’ve moved past the days of proving that the cloud works, with many broadcasters today using the cloud to originate channels. But now that the hype surrounding the cloud has worn off, the focus has shifted to operationalizing it.
When speaking with our customers, it’s become clear that many of them are hoping to leverage a hybrid mix of on-prem and cloud resources, where the cloud is used for specific short-term tasks, such as business continuity (recovery) or planned maintenance coverage. For example, in a hybrid arrangement, broadcasters would replicate their current playout channels to the cloud during on-prem maintenance, and then revert them back to on-prem once maintenance is complete.
