Barbie, Wicked, Wuthering Heights: many a fashion fan, like me, may remember the red carpet looks more readily than the actual film. And it seems that could be part of the point. The lead-up events and premieres are now designed to create as much promotion as possible, whether through small stunts—who remembers Timothée Chalamet arriving on a lime bike?—rumoured cast romances, or, most notably right now, fashion. In what has been dubbed red carpet method dressing.
"For the big blockbuster films, there are no cons to it," says fashion stylist and consultant Itunu Oke. "It really benefits the build-up to the film and it's great for designers too, so I think it's here to stay." It has certainly entered new trend territory, however, one that only seems to be growing, with cracks perhaps beginning to emerge in the concept.
