Much like Madonna, Prince and Adele, HBO Max is shaving its name down to Max. But this isn't just a name change, as we've found when diving deep into the details the HBO Max vs. Max divide.
The big picture story is that Max will be a bigger service than HBO Max, which already is the best streaming service around. The product of a sort of HBO Max and Discovery Plus merger, Max is designed to be "an enhanced streaming service." Discovery Plus will still be a thing on its own.
