Wellness tourism has emerged as a pillar of Thai tourism in recent years as intense global competition nudged the country to seek new mechanisms to attract high-quality travel markets.
This year during Thailand Travel Mart Plus (TTM+), the country's largest annual tourism business event, the Tourism Authority of Thailand (TAT) used the occasion to promote the nation as a destination for healing both mind and body through tourism under the tagline "Healing is the New Luxury".
