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The Guardian - AU
The Guardian - AU
National
Ariel Bogle

YOU WONT BELIEVE: Heavy tab gamblers among groups targeted by online advertising database - What They Never Told You

Microsoft Australia Markup Nielsen Roy Morgan
Australian consumers identified as ‘heavy TAB gamblers’ are among those included on the website of Microsoft’s advertising technology platform Xandr.
Consumers identified as ‘heavy TAB gamblers’ are among those included on the website of Microsoft’s advertising technology platform Xandr. Betting advertising is under increasing scrutiny in Australia. Photograph: Darren England/AAP

An online advertising database used to target specific groups of consumers includes Australian categories for “heavy TAB gamblers” and people who have gambled “in the last seven days”.

While advertising gambling products to adults is legal in Australia, experts said the targeting of habitual gamblers was concerning.

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