Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most popular products – from baked beans to the humble tomato soup – the campaign is ingeniously understated, showcasing the instant recognisability of the Heinz brand.
In line with the best billboard advertising examples, Heinz's confident new campaign is a daring move, bucking the trends of conventional billboard branding. Represented only by its distinct typeface, Heinz proves that heritage design will always be timeless, iconic and instantly recognisable.
