Situated outside Fort Worth, TX, Shannon Brewing Company is a young and growing craft brewery. Founded in 2014 by Shannon Carter, the small, independent brewery produces portfolio of all-natural beer with an ode to history. Recently, Shannon Brewing Company collaborated with SDVoE Alliance steering member Black Box to optimize its bar and taproom to simplify video distribution to any television without the hassle of different remotes for each television. Black Box provided an overall solution that addressed the entertainment for the taproom and monitoring operations for the brewery from a single source.
Shannon Brewing Company’s existing video distribution system included media played behind each television that harnessed the existing Wi-Fi network. Unfortunately, the Wi-Fi could not download the content and each television required its own remote. It became challenging for Shannon Brewing Company to reliably provide video entertainment and details about the products, events and other real-time business information for the brewery patrons. As a result, the prior technology limited the ability to distribute video content to various displays and did not use a convenient user interface for dynamic control. Shannon Brewing Company required a solution with a simplified user experience while providing patrons with an engaging experience to extend the duration of their visit and maximize the potential revenue for the business.
