
CEO Tim Cook has been doing press rounds this week to mark the availability of Apple Vision Pro in the UK, and he’s mainly been talking about what he uses the spatial computing headset for.
In a chat with The Sun, Cook spoke about how he’s been using Vision Pro to watch a bunch of Apple TV shows, something he has said previously. “I began to use it to screen entertainment. I watched the third season of Ted Lasso on the Vision Pro,” Cook explained. “I just screened a new show – that's coming out this week – last night on Vision Pro. So the ability for me to get in the position that I want to get in – including lying flat and putting the screen on the ceiling – is an incredible kind of experience. And of course, it's a 100ft screen. I mean, it's amazing the level of entertainment that it delivers.”