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Fortune
Fortune
Prarthana Prakash

INSANE: High inflation won t stop people ordering pizza | Vintage Vibes

a Domino's Pizza. (Credit: Debajyoti Chakraborty/NurPhoto via Getty Images)

Even though sky-high food prices and a cost of living crisis have forced people to cut back on expenses, people's love for pizza has remained strong.  

Domino’s U.K., the British franchise of the American pizza chain, reported strong results for the first half of 2023 despite hiking the price of its pizzas last year to keep pace with inflation.

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