Florida Atlantic University’s School of Communication & Multimedia Studies in Boca Raton, FL, is home to a new virtual production studio designed to develop the next generation of media and entertainment professionals. BrandStar, an integrated production and strategic marketing company headquartered in nearby Deerfield Beach, FL, donated and deployed an LED Volume Wall along with ICVFX (in-camera virtual production) systems driven by Unreal Engine 3D graphics and gaming software into a retrofitted television studio in the university’s Dorothy L. Schmidt College of Arts & Letters.
The new facility, which opened in March, bears the name BrandStar Studios @ Florida Atlantic. In conjunction with the technology donation, BrandStar is providing advisory and training services to FAU staff and faculty, as well as internship and mentorship opportunities for students.
