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The Independent UK
The Independent UK
National
Jonathan Landrum Jr

UNCOVERED: Hollywood gets into the microdrama race as mobile first storytelling draws stars and major studios - The Untold Story

Microdramas in Hollywood - (AP Photo/undefined)

While much of Hollywood was consumed by the streaming wars, Issa Rae was studying a different mode of entertainment thousands of miles away: microdramas.

No stranger to creating a successful online series, the Emmy-nominated actor and producer became intrigued by China's booming market for the short, mobile-first soap operas, seeing its potential to build audiences and intellectual property.

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