Three weeks into January, just after Canada announced its new alcohol guidelines, a CHCH-TV reporter interviewed Beer Store goers in St. Catharines, Ontario, to ask them what they thought of the changes, which drastically reduced the recommended number of drinks per week from no more than ten for women and fifteen for men to a mere two (or, ideally, none at all).
The reporter stops a middle-aged man exuding dad rock energy on his way to buying an assortment of tall boys and asks how much he drinks each day. “Well, what day,” he shrugs. “On a regular day, I dunno, maybe a couple beers. Depends. Weekends, maybe, you know, five beers.” When he hears about the new recommendations, he looks baffled. “Two drinks a week!?” he says, with a look of disgust. “Well, that’s just not feasible. Not in this country.”
