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Fortune

Sheryl Estrada

YOU WONT BELIEVE: How cfos can avoid the innovator s dilemma | Mind Blowing Facts

David Duncan Rivian Embraer Fortune Geoff Colvin

Focused businesswoman writing in a notebook while working alone on a laptop (Credit: Getty Images)

Good morning. It can be challenging for companies to stay ahead in a hyper-competitive market. But prioritizing innovation can make all the difference.

That was the topic of Fortune’s Emerging CFO virtual event on Wednesday, presented in partnership with Workday (a CFO Daily sponsor). David Duncan, advisor, speaker, and author of "The Secret Lives of Customers,” told Fortune’s Geoff Colvin that there’s a universal challenge every big, successful company faces.

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