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T3
T3
Technology
Mat Gallagher

UNCOVERED: How did the macbook neo catch everyone by surprise - The Untold Story

Apple Mac
Apple MacBook Neo.

The MacBook Neo is the small product that’s causing big reactions in the industry right now. While a budget MacBook was certainly expected for some time, at least by Apple enthusiasts, few were expecting it to be as good as it is.

While you can read all about what makes this product a success in my MacBook Neo review, I was keen to dive a little deeper into how this product came about and how it fits into the Apple ecosystem from the experts. So I sat down with Apple’s VP of Mac and iPad Product Marketing, Tom Boger, and VP of Mac Hardware Engineering, Shelly Goldberg, to find out more about the Neo.

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