Alongside Backrooms, Obsession was one of 2026's most surprising blockbusters, grossing over $501 million worldwide against a budget of around $750,000.
Social media is full of memes and parodies inspired by Inde Navarrette's unsettling, manic performance as the cursed Nikki Freeman. But that doesn't mean that sending up a dark psychological horror movie is the right call for every brand, as golf equipment make Callaway has just discovered.
