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The Conversation
The Conversation
Andrew Terry, Professor of Business Regulation, University of Sydney

FORGOTTEN HISTORY: How does franchising work - Caught on Camera

Franchising Maurice McDonald Cibo KFC United States Australia Pizza Hut
Michael von Aichberger/Shutterstock

Even if you’ve no idea how the business model underpinning franchises works, there’s a good chance you’ve spent money at one.

Franchising is essentially a strategy for cloning a branded business by replicating proven management and business systems.

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