Retro vibes are everywhere in branding at the moment, particularly in food and drink, but bringing back a name that had been consigned to oblivion is a risk. Once famous brands often disappear for good reason, because they no longer resonated with customers or no longer had relevance amid changing tastes. But the surprising revival of classic British beer brand Double Diamond is winning a lot of attention.
First brewed in 1876 by Samuel Allsopp & Sons, Double Diamond was once one of the best-selling beers in the UK. It was everywhere from the 1950s until the ‘70s and hung on for a long time after that, until it gradually fell out of favour amid the rise of real ale.
