Across Big Tech, Wall Street, and other major industries, employers have pushed their workforce to embrace artificial intelligence through a mix of tactics that go beyond mere nudging, including tracking how often they are logging into these workplace tools and linking annual performance reviews to AI usage.
But at software-as-a-service company HubSpot, 100% of engineers are using AI in their workflows, which the company says has resulted in a 73% increase in the lines of code updated by its engineers. Duncan Lennox, chief product and technology officer at HubSpot, says the milestone was achieved following a three-part phased rollout that began in 2023 and didn’t depend on a mandate.
