It seems fair to say Substack is having a moment. What started as a simple newsletter platform is becoming something of a cultural juggernaut, with journalists, presenters and influencers alike flocking from more traditional outlets to speak directly to their audience – and get paid directly by them too.
As traditional news websites flounder in a world of unpredictable Google algorithm updates, and social media platforms succumb to the inevitable 'enshittification' brought about by ad-driven models, Substack stands out as an anomaly. The idea is simple: users pay creators directly for their work. And it works.
