Don't judge a book by its cover and don't make assumptions about a product—or its quantity—by its packaging. What you (think you) see isn't always what you get! The odds are that your wallet has felt the effects of shrinkflation and skimpflation in recent years. You might have noticed that you’re getting less of the thing you want, and a drop in quality, despite paying the same or higher price.
Some companies are downright shameless when it comes to designing packaging in order to subtly trick their customers. Our team at Bored Panda has collected some of the most infuriating and eco-unfriendly examples of products that consumers have found at their local stores. Scroll down for a crash course on what not to do if you want your business to have a reputation for honesty, transparency, and ethics.
We wanted to learn about the fallout these sorts of practices can have on companies, as well as what customers can do to push back. Matt Johnson, PhD, a marketing psychology expert specializing in topics such as consumer psychology and serendipity, shed some light on this. Read on for the insights he shared with Bored Panda.
