If there’s one thing we hope we’ve demonstrated during Typography Week this week, it’s that good type still matters. Pundits have been predicting the death of the written word since the advent of television, and are still doing so in the era of TikTok. However, for businesses and brands, text is still one of the first and foremost ways their users and customers are going to interact with them, and that means it’s vital to pay attention to how that text is delivered.
As director of Brand Design at Squarespace, Satu Pelkonen sees first-hand the ways that businesses are communicating with their customers — and good typography is still a hugely important component. “Typography in branding is vital because it conveys much more than just words,” she says. “Good typography enhances readability, establishes a brand's tone, and ensures that its message is communicated effectively. Well-chosen typefaces can evoke emotions and associations that align with a brand’s identity, making the brand more memorable and distinct.”
