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International Business Times UK

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Rohit David

RARE PHOTOS: How much does the octopus energy heat pump really cost company slammed for misleading ads | Vintage Vibes

Octopus Energy Octopus ASA United Kingdom

UK regulator bans Octopus Energy ad for misleading £500 heat pump claim. Only 5.8% of installs met price, omitting grant eligibility. (Credit: Octopus Energy website gallery photo)

The UK's Advertising Standards Authority (ASA) has banned a Facebook advertisement by Octopus Energy, a leading renewable energy supplier, for misleading consumers about heat pump installation costs.

The ad, seen in September 2024, claimed installations could start from as little as £500 ($663), sparking complaints that it exaggerated affordability and omitted key details about government funding.

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