Like so many corporate PR nightmares, 343 Industries' Juneteenth-related debacle was the product of cluelessness. The video game developers behind "Halo Infinite" offered its players an in-game opportunity to observe the recently recognized federal holiday in the form of a nameplate palette consisting of black, red, and green stripes, the colors of the Pan-African flag, along with a small emblem featuring those colors and gold.
Its nickname was Bonobo, the same as a species of great ape. A barrage of tweets alerted Microsoft and 343 to the problem, and the title was changed within an hour of going live to "Freedom," at first, and before landing on "Juneteenth." All better!
