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Financial Times
Financial Times
Business
Alistair Gray

THE TRUTH ABOUT: How retailers are reshaping the advertising industry - The Untold Story

© FT montage: Dreamstime

Online shoppers hunting for televisions from the British retailer Argos this week will be inundated with Black Friday offers. Yet among the hundreds of options, an ultra high definition model from Toshiba stands out.

That is because the Japanese electronics maker has paid a premium for prominent positioning. Argos will use the data it collects about purchasers to better target future adverts during shopping sessions.

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