It’s the forever challenge of teams working on social impact initiatives: How do you convincingly make the case for social impact when the easiest thing you can measure is spend, not return?
For executives at companies like Bayer, Citi, and IKEA, the answer is hiding in plain sight: Dollars are the metric. “The question I discuss at every meeting is, how do we bring social impact into the business strategy?” Daniella Foster, an executive committee member of Bayer, told me.
