During the three decades since the sickening image of the blue-and-white Williams striking the Tamburello wall was broadcast to a global audience of millions, Ayrton Senna has been transformed.
On May 1 1994 he was already a racing superstar, regarded justifiably by many as the greatest of his generation, but since then the name Senna has grown into so much more. It's a global brand, a name on countless T-shirts and caps in every corner of the globe that stands for something, even for those who've never so much as watched a racing car in anger.
