Last year was defined by unapologetic 'doom spending'. Compounded by the cost-of-living crisis, younger people felt a hopelessness over the idea of ever being able to afford the sorts of investments — homes, pensions, holiday houses, savings accounts — previous generations could. But, 2024 is already seeing the onset of a new more financially responsible era.
In 2024, chaotically sharing how many feel-good snacks and £4 flat whites you'd splurged on in a single Saturday, or the unaffordable new fashion collab you'd bought into while barely being able to cover your rent was in. Now, the internet generation is creating TikToks vowing to be radically outspoken about their financial goals and their intention to eschew plans in favour of saving. Overspending is out and 'loud budgeting' has emerged as a buzzword.
