In the face of a highly competitive industry and ongoing competitive nature of the industry, media companies today are strongly incentivized to make use of their archive content. However, many have been stalled in their attempts to leverage archive content by their libraries' sheer volume and complexity.
Broadcasters may have several decades of unorganized material to sort through and furthermore, said companies’ content may still reside on physical media (e.g., tapes), thus needing to be digitized.
