Once viewed as one of the software stocks vulnerable to the rise of artificial intelligence (AI), Wix.com (WIX) is now finding a way to put AI at the center of its growth strategy. That shift comes as investors continue to bet against software companies they believe could lose business to AI, leaving Wix with heavy short interest. While shares of this website-building platform are still down 54.9% from their 52-week high of $190.93, reached last September, the stock is starting to regain investors’ attention, helped by a series of new product launches and a strong earnings report.
The latest boost came on Aug. 24, when Wix shares jumped roughly 2.9% after the company announced a new collaboration with Alphabet’s (GOOG) (GOOGL) Google. Under the partnership, Wix Harmony’s website-creation capabilities will be embedded directly into Google’s AI service, Gemini, as a connected app. The integration allows users to build and access Wix Harmony without ever leaving Gemini, putting Wix’s tools directly inside a platform where users are already spending their time. More importantly, it expands Wix beyond simply helping users create websites.
