The best branding catches the eye of its intended audience as well as the jury on prestigious award schemes like our very own Brand Impact Awards (BIAs). This year marks the 10th year of the BIAs, and to celebrate, we’re taking a look at what makes branding award-worthy.
To find out, we spoke to some of the agencies that did exceptionally well last year, Design Bridge and Partners (formerly Superunion), Magpie Studio and UnitedUs, to get their top tips on crafting standout branding. To see last year's full list of winners, see our Brand Impact Awards 2022 winners post, and to find out more about the awards, and enter for 2023, visit the Brand Impact Awards website.
