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Fortune
Fortune
Phil Wahba

THE TRUTH ABOUT: How warby parker can help target find its mojo again - The Untold Story

(Credit: Victor J. Blue—Bloomberg/Getty Images)

A pair of brand partnerships announced this week by Target illuminate the way the cheap-chic retailer is planning to recapture robust growth and win back customer favor.

Target said on Thursday it would open shop-in-shops for popular eyewear brand and retailer Warby Parker, starting with five locations this year and more to come at locations that do not have a Target optical section. A day earlier, the company announced it was teaming up with sportswear brand Champion to offer 500 items ranging from clothing to sporting goods.

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