
A pair of brand partnerships announced this week by Target illuminate the way the cheap-chic retailer is planning to recapture robust growth and win back customer favor.
Target said on Thursday it would open shop-in-shops for popular eyewear brand and retailer Warby Parker, starting with five locations this year and more to come at locations that do not have a Target optical section. A day earlier, the company announced it was teaming up with sportswear brand Champion to offer 500 items ranging from clothing to sporting goods.