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Motor1
Motor1
Sport
Anthony Alaniz

RARE PHOTOS: How will cupra succeed in the us - The Real Truth

According to Cupra’s CEO, the brand has an advantage that other automakers within the Volkswagen Group don’t: It lacks history. Audi, Bentley, Lamborghini, Porsche, and even Volkswagen have deep heritages and intricate traditions baked into their identities, which come with certain expectations.

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