If 2020 and 2021 were the years of zilch travel – and 2022 and 2023 of revenge travel – then 2024 is the year holidays finally start looking normal again. But of course, ‘normal’ is a relative term. For the elite of ultra-high-net-worth individuals, a bog-standard package break is probably not quite what's on the cards.
"Travel is showing no signs of slowing down, despite inflation and other global economic challenges," says high-end travel advisors Virtuoso. The company has seen a 69% uptick in sales versus 2019, while exclusive operators such as Black Tomato and Original Travel report regularly hosting trips costing six figures. Luxury travel is definitely in rude health.
