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Fortune

Massimo Marioni

YOU WONT BELIEVE: How yahoo s turnaround specialist ceo got top talent running towards the fire to revive fallen dot com star - What They Never Told You

YAHOO Jim Lanzone Internet Verizon

Jim Lanzone, chief executive officer of Yahoo (Credit: David Paul Morris/Bloomberg via Getty Images)

Yahoo CEO Jim Lanzone is leading a multi-phase turnaround of the iconic internet brand, beginning with a ground-up transformation of the company and its products. By rebuilding a team and reconnecting Yahoo to its core mission, Lanzone aims to revitalize the brand for a new generation, including a surprisingly large Gen Z audience.

When Jim Lanzone took the helm at Yahoo in 2021, he saw more than just a legacy internet brand battered by years of corporate missteps—he saw an opportunity. A serial turnaround specialist with stints at Ask Jeeves, CBS Interactive, and Tinder under his belt, Lanzone viewed Yahoo as the “white whale of turnarounds,” a company with deep roots, loyal users, and a product engine needing a serious overhaul.

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