One area of the running shoe industry that's seriously lagging behind the outdoor sector is sustainability. While we almost demand our waterproofs and hiking boots to be as environmentally friendly as possible, runners have yet to pressure big-ticket manufacturers to think more sustainably.
The biggest issue is, of course, marrying performance and sustainability. Runners want their shoes to be fast, light, and responsive, and if a pair ticks most of the boxes, they don't care if it's not sustainable. Terrible long-term thinking, I know, but it's the truth.
