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InsideEVs
InsideEVs
Technology

DARK SECRETS: Hyundai s tariff strategy sell like hell | Rare Historical Photos

The current state of the auto industry feels a lot like a scene from The Office—automakers are putting on a brave face while trying to hide the fact that they secretly shaking in their boots over tariffs. I'll tell you this much: Hyundai is pulling off the brave act so well that I'm wondering if it's an act at all. The South Korean carmaker exudes all kinds of confidence that it'll pull through with just a flesh wound.

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