Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its iconic logo, the supermarket demonstrates how simple design can have a big impact, enticing passersby with a quality-over-quantity approach.
Billboard advertising has the tricky task of catching a viewer's eye on visuals alone – a challenge in a digital age of flashy online campaigns. With bold imagery and simple composition, the classy campaign is a prime example of how an enduring brand identity can carry a campaign.
