Timepiece brand Swatch has recently faced criticism over a new ad featuring a model recreating a racist gesture. Despite the brand's speedy apology, the internet has been steadfast in its objection to the stunt, with calls for a boycott of the brand.
The best adverts often spark conversation, but Swatch's lapse in judgment has proved detrimental to its reputation. Apologies aside, it's a marketing move that should've never been approved, and I'm at a loss as to how it even got approved.
