How long have we been talking about the no-make-up make-up trend? Having worked in the beauty industry for over a decade, I've lost count of the number of barely-there make-up stories I've written. Don't like heavy make-up? These products will help you achieve a barely-there look. Seriously, I could write the headlines in my sleep.
I'm a beauty editor who has never been into wearing loads of make-up. I am all about the so-called natural look. But, in recent months, the whole concept has left me feeling a bit sour. I have become bored with writing about skin tints and foundations that look like nothing on the skin, rounding up cream blushers that blend into near-nothingness, and editing down the 'best' results-free mascaras. Why can't we, as women, feel comfortable wearing our faces exactly as they are? Why do we feel the need to strike a frankly impossible balance between looking 'perfected' and not appearing to wear make-up?
