The new visual identity for the Eurovision Song Contest 2024 has been released, and this year's host country, Sweden, is going bold and beautiful. The vivid artwork, referred to as 'The Eurovision Lights', debuted earlier this week, hinting that next year's song contest will be a stylish evolution from its history of camp cheesiness.
Whether or not you're a fan of the new visual identity, one thing's for certain – it's colourful, quirky and quintessentially Eurovision. Current logo trends dictate that minimalism is hot and Sweden's Eurovision identity certainly feels cool and contemporary (albeit a little safe).
