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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

FORGOTTEN HISTORY: I m mesmerised by the new british land identity | History Defined

Image of a rose with the Britannia motif placed in it.

British Land creates, owns and manages some of the UK's best and most sustainable real estate and a few years ago, London agency DixonBaxi rebranded the company, reenergising it to guide the company to its next chapter, without losing site of its heritage. 

Now, DixonBaxi has expanded the system for British Land's Science + Technology offering, for use in its new London spaces for innovation, growth and experimentation. The result is a strikingly beautiful system, which merges AI and real imagery to celebrate the fusion between nature and technology, and is a far cry from the sterile and cold environments often associated with the sector. 

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