Which of Volkswagen Group’s portfolio of luxury brands has the best shot at weathering the EV transition seamlessly?
Two years ago, I might have said Porsche. The automaker from Zuffenhausen had a clear roadmap, compelling products, and the best brand cachet (and profit margins) in the business. Now, with three EV launches behind it and the delayed 718 sports car still on the horizon, those lofty ambitions haven’t panned out.
