Search is undergoing a profound change. For decades, Google has dominated the web search world, with some 90% of all searches funnelled through the massive Google machine. But suddenly, with the arrival of artificial intelligence, things are starting to change, and seriously so.
Not only are people increasingly using AI products like ChatGPT as their default search tool, but companies like Perplexity are also building businesses around search services. The idea is to combine the power of AI analysis with the huge amount of conventional search data available at the end of a cursor.
