What happens to the way we work when the tools get good? Long before the AI boom, we asked the same question at Spotify, where I was the first-ever VP of Analytics.
I led Spotify’s data strategy under Daniel Ek at a time when music streaming was barely mainstream, and we hadn’t launched in America yet. My job was to move away from static Excel spreadsheets and toward a more dynamic way of tracking data for the first time – a far cry from the AI-powered analytics we see today, but back then we were inventing the wheel from first principles.
