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TV Tech
TV Tech
George Winslow

FORGOTTEN HISTORY: Iab tech labs google partner on new first party data solution - Caught on Camera

IAB Tech Lab.

In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB Tech Lab has launched IAB Tech Lab PAIR.

The solution is based on Google's PAIR protocol and the IAB Tech Lab Privacy Enhancing Technology Working Group initiatives.

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