AI isn't just coming, it's here. It's not just some hypothetical thing that one day in the future might render your work redundant – it exists, now, and is on course to make 99% of what creators create extinct.
That's according to Casey Neistat, the divisive but undisputed godfather of what we now understand to be content creation – a label that is increasingly used pejoratively. At the same time, though, it increasingly represents not just a subgenre of media but the entire way in which media is produced.
