What is IFA?
Now in its 101st year, IFA’s roots as a radio and audio fair remain in its name (Internationale Funkausstellung), but today it’s a sprawling showcase where the world’s biggest brands debut the gear that will define the year ahead. From keynote bombshells to surprise device drops, expect Berlin to set the pace for Windows hardware through the holiday season and beyond.
If you’re into Windows laptops, PC hardware reveals, or just want to see the tech industry set its fall agenda, IFA Berlin is where the action is.
Windows Central will be on the ground bringing you the biggest announcements, hands‑on impressions, and maybe a few surprises along the way (Lenovo rarely disappoints).
Berlin in September, the halls packed with cutting‑edge gear — it’s the kind of show that reminds you why we love covering tech.
