Like many of us in today's digital age, I'm often found glued to my phone until the wee hours, and while the concept of a digital detox sounds refreshing, I can't seem to commit. Tackling late-night scroll-sesh addicts such as myself, Ikea has launched 'The Phone Sleep Collection', inviting folks to put their phones to bed (literally).
Ikea is known for creating some of the best adverts of all time, and its latest campaign is no different. Combining playfulness with wellness, the Complete Sleep campaign highlights how a small change can make a huge difference to people's lifestyles.
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