It's no secret that brands are hopping on the World Cup bandwagon – some better than others. While for sports brands, a cheeky football campaign is guaranteed to score some major points, other brands have to think a bit more outside the box, just like Ikea with its ingenious new 'Assemble the World' campaign.
Simple yet effective, Ikea's playful homage to the nations of the 2026 World Cup is a prime example of how to join the trend without sacrificing your brand aesthetic. Bold, crafty and visually pleasing, the Assemble the World campaign is up there with some of this year's best World Cup 2026 adverts.
